Compare and Contrast Customer Needs - 1122 Words

Compare and Contrast Customer Needs, Wants, and Demands. Describe the Need Versus the Want for the Following Products: Red Bull Drink, Nike Trainers, and Apple Ipod When one thinks about all the products there are on a market, he rarely stops to think about all the work each company does to suit the customer’s needs; for every item, there are very specific marketing categories which need to be met. Considering that the market is entirely based on the customer (â€Å"The customer is always right!†) the whole idea of marketing concept revolves around three key elements: customer wants, customer needs and customer demands. Let’s take three examples into consideration: Red Bull drink, Nike Trainers, and Apple iPod. They all come from different†¦show more content†¦The same argument works for Apple’s iPods: they come in such a wide variety of models that the customer only needs to choose the one that works best for him. Not only the company was able to design a device which would fulfill one’s desires – that of a small, portable device which is both stylish and useful- but was also able to make many different versions of it, so that the customer would be able to choose between a wide variety the product which would work best for him. For every need, there is a different type of iPod: if someone’s looking for something small and simple, there’s the iPod shuffle; if wanting something stylish, there’s the iPod nano; if desiring something more classic, there’s the iPod classic; and last but not least, if wanting a somewhat more complicated device which has a wide variety of applications and accessories, other than the classic scope of listening to music, there’s the iPod Touch. What a customer expects, when wanting to buy an MP3 player, is simply to have a device which enables him to listen to music; Apple decided to make listening to music more interesting. A customer always wants a product which reflects his personality; Apple’s iPods come in so many different versions it’s very hard for a potential buyer not to find what he wants. This ensures the company to meet, and exceed, what a customer wants and needs. TheShow MoreRelatedComparison Of Dell s Business Model779 Words   |  4 PagesCompare and contrast Dell s business model with that of a traditional manufacturer A company’s business model/strategy is the one that differentiates it from the competitors. It is the model that make one’s product unique, adds value and offers an upper edge in the competition. Let us compare and contrast dell’s business model with traditional manufacturer – Traditional Manufacturer Business Model Dell Business Model Now when we compareRead MoreCustomer Benefit Package988 Words   |  4 PagesCustomer Benefit Package – Walmart versus Luxury Clothier Walmart is no one of the largest retail stores in North America. 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